Original message
| Jackie
   |  "Focus = Success"
, Wed 20 Sep 21:26 
I haven't posted in awhile - but I've been reading the posts from time to time. It seems like everyone is having a hard time getting to that first deal - or finding the first motivated seller.
Here are a few suggestions that may make your job easier.
1. Narrowly define your market. Can you explain EXACTLY what type of real estate you are trying to buy? I know most of you will say anything that will make me some money. But that's a big mistake. You need to hone in on a particular market...then..
2. Match a message to that market. If you just say "We Buy Houses" -- that's WAY too broad a statement. If you're looking for junkers to flip or rehab -- then it would be much better to say "We buy Houses that need Lots of work - no job too big - no job too small." There's a company in Dallas that advertises "We Buy Ugly Houses" -- But what if you're looking for houses in good condition that you can buy with a lease option or subject to deal? How about<"If you've got a great house but it just won't sell -- call xxx-xxxx we'll buy it in 48 hours." See how there is a different message for each market
You want the readers of your ad, or postcard, or flyer to say -- hey this message was just for me -- they must be reading my mind.
Next comes the presentation -- it will be completely different for each type of transaction -- so don't DARE use the same old lines for each caller.
For junkers -- you want to buy all cash and as cheap as possible. However - you should NEVER name the price, it's better to ask, "If I paid you all cash and closed quickly, what's the least you could take?" Then, no matter what they say, ask< "Is that the best you can do?"
Of course, you should NEVER use that line of questioning for "PRETTY" houses. Instead it's much better to ask a few questions about the house -- then I say, wow, that sounds like a great house, "Why are you moving" (the purpose is to get their motivation level) Then get info about their mortgage and monthly payments. Then, depending on their equity - I would either suggest that I simply take over their mortgage payments, or suggest some kind of owner financing.
Certainly, you may have several different markets that you want to work -- but I strongly suggest that you narrowly define just one market - work it until you feel completely comfortable then add other markets.
Remember - match your message to your market - and you'll attract many more sellers - therefore do many more deals!
Jackie
|
|
Replies:
| |
|
|